Landing Page Concepts

OCON 2026 Landing Pages

3 landing page concepts for the Objectivist Conference — June 26–30, 2026 in New Orleans

1

Find Your People, Build Your Future

Community / Belonging

Long-form sales page targeting students and professionals exploring Ayn Rand. Heavy on testimonials and transformation stories.

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2

Clarity in a Confused World

Intellectual Recharge

Shorter conversion page for intellectual professionals feeling cultural exhaustion. Positions OCON as a mental retreat.

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3

Celebrate America's 250th

Patriotic / Authority

ARI-style institutional page with heavy speaker focus. Features Steven Pinker prominently plus full speaker lineup.

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Event Details

Event
OCON 2026
Dates
June 26–30, 2026
Location
New Orleans, LA
Venue
Sheraton New Orleans
Price
$444 (50% off)

Strategy Behind the Concepts

Each page targets a different motivation for attending OCON. Rather than one generic page, three distinct angles give us the ability to A/B test against different audiences and match the right message to the right traffic source.

Page 1: "Find Your People, Build Your Future" Community & Belonging. Long-form sales page built for students and professionals exploring Ayn Rand. Heavy on testimonials, transformation stories, and the emotional pull of finding like-minded people. Walks them from curiosity to conviction.
Page 2: "Clarity in a Confused World" Intellectual Recharge. Shorter, sharper conversion page targeting professionals already aligned with the ideas but feeling cultural exhaustion. Positions OCON as a mental retreat — a place to think clearly again. Premium feel, focused on giving permission to invest in themselves.
Page 3: "Celebrate America's 250th" Patriotic & Authority. Institutional page leading with the 250th anniversary hook, Steven Pinker, and ARI's credibility. Structured for audiences already familiar with ARI — heavy on speaker lineup, historical significance of New Orleans, and event prestige.

Recommended deployment: Pages 1 and 2 for cold traffic (different audiences respond to different pain points). Page 3 for warm traffic — email list, retargeting, and anyone who already knows ARI.

Prepared for Ayn Rand Institute — February 2026